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Therapists, Counselors, Psychologists, Coaches and Healing Artists:

Does Your Website Elicit This Response from Potential Clients?

“I want to work with you!”


If not, I’ll show you how to get your ideal clients to resonate with your unique website so much that they will be excited to contact you. Find out how with…

The UPDATED Client-Attracting Websites Webinar Program
(Starts April 23, 2012)

AND

The Client-Attracting Websites Copywriting Coaching Program
(Starts May 18, 2012)

 



The above infographic shows you how to turn your therapy website into a client-attracting site that authentically reflects who you are while drawing in exactly the type of clients you want to serve.

You just need to know HOW…


“I came to the Client-Attracting Websites program expecting to learn the differences between a good website and a poor website–And I got so much more…

I discovered how crucial it is to have a superb therapy website as opposed to an adequate one and how important a strong web presence is in terms of marketing successfully. Now when I look at websites the ones that are strong really stand out. I now know EXACTLY what I need to do to revamp my own site to make it exceptional.

Finally, your knowledge about, and ability to explain the concepts of copywriting and search engine optimization in a down to earth manner is phenomenal.

Thank you so much! I’m so grateful for all that I’ve received from the Client-Attracting Websites program”.

Joy Allen, LCSW, M.Div., Fort Worth, Texas, www.joyallen.com



Hi, I’m Juliet Austin, a therapist turned Marketing Coach and Copywriter. Since 1999, I have been successfully guiding therapists, psychologists, coaches and holistic practitioners through the often daunting process of developing a successful private practice website. A website that not only gets plenty of qualified visitors, but one that then turns those visitors into clients.

Many professionals that come to me for help are extremely frustrated and baffled as to why their websites don’t perform better. They often struggle trying to learn and do everything themselves without really knowing what they are doing, and then wonder why they don’t get enough clients.

Or, they hire a professional web designer to do their website who is lacking in knowledge about how to make a website that actually attracts clients– i.e. a designer that doesn’t understand client-attracting website copy, web usability (a site designed based on how people actually behave when they arrive at websites), search engine optimization, etc. (Believe it or not, even many professional web designers don’t know these things.)

Simply putting up a website–even a “pretty” website won’t necessarily attract clients.

A Client-Attracting Website is Based on Science…



Yes, science. There are PROVEN methods of making a website work for you. Everything from your website design, website layout (where you put things on your website, the navigation, the font style, etc.), copy (what you write, how you write it, the order you write it, etc.) Pretty much every aspect of websites that can be tested has been tested. The results of these tests are then turned into principles that can be used to create a new website or improve an existing website.

Sure, you can get a do-it-yourself website up and running in a short time with a cheap template and a few bits of copy. Or, you can hire an inexpensive (or expensive) designer to create a simple one for you. BUT, that doesn’t mean it’s going to attract clients.

You can make any website perform better than it does, but you need to understand the scientific principles involved in order to do so. After these principles are revealed to you, you can then create a website that targets your ideal clients and uniquely emphasizes what you have to offer them.

In the Client-Attracting Websites Webinar Program , I’ll show you how to develop a client-attracting website based on these principles — and at a fraction of the cost of what my individual clients pay for my knowledge and skills…

“The Client-Attracting Websites program is excellent. It absolutely met my expectations and even exceeded them. The teleseminar audios were information rich, fast-paced and very organized. It was an extremely good deal for the price you charged (actually, I think you could charge more). Thank you so much!”

Myra Polikoff, Licensed Marriage and Family Therapist, Sebastopol, California

 

Is the Client-Attracting
Websites Webinar Program for You?


As a therapist, coach or healer, do any of the following statements ring true for you?

  • I don’t have a website and am overwhelmed about where to start.
  • I have a website, but it’s out of date or ineffective. It sucks.
  • My website is not getting enough traffic.
  • My websites gets some visitors, but few–if any–clients.
  • My website looks great, but I still don’t get many clients from it.
  • I want my website to rank higher in search engines.
  • The (copy) text on my website doesn’t seem to be attracting clients.
  • My website is not attracting my ideal clients. I often get clients who
    I don’t want to work with or who can’t–or won’t–pay my fee.
  • I don’t know where to put things on my website, or what pages to include,
    or what information to include on each page.
  • I don’t have a planned out strategy for attracting clients to my site as
    evidenced by my lack of clients.



If any of the above statements describe you, you are exactly the kind of person who can benefit from the Client-Attracting Websites Webinar Program. This program will take the mystery out of how to make your website work for you, help you attract all the clients you want and increase your income.

Whether you create your entire website yourself, some of it yourself, or hire professionals to do it for you–you do need to know the principles of what makes websites attract clients. I will show you everything you need to develop a results-oriented website that potential clients will be drawn to.

Moreover, the information you receive in this program will benefit you for as long as you have a holistic or therapist practice. You will discover core methods of promotion and marketing that apply to a variety of situations. You will learn how to write copy that encourages potential clients to sit up and pay attention. You will say good-bye to frustration and confusion and finally have a structure and strategy for building a rewarding healing or therapy practice through your website.

Finally, this program will save you time and money – it will help you build (or guide a web designer to build) your holistic or therapy practice a lot faster than you otherwise could. You won’t be making the same costly mistakes that most therapists and healers make with their websites. Some of my clients come to me after several years of frustration and sometimes hundreds –or even thousands– of dollars wasted wanting my help to create a website that actually works. Not surprisingly, these people often wish they would have had the benefit of my expertise a lot sooner.

“When I first sought your help I knew absolutely nothing about marketing or what an effective website would look like. I didn’t have any clients and was feeling very stuck and discouraged.Through my work with you, I developed a great website that my clients love. And once it was up, I had a full caseload in less than 9 months — that’s at least 35-40 clients a week! Now at least half of my clients come through my website. My clients love my site and often tell me that they have read every single word on it! Thank you for turning my life around!”

Michele Crawford, RCC, CCC, Vancouver, BC www.michelecrawford.ca

The Client-Attracting Websites Webinar Program
will provide you with:

My 12 years of knowledge and experience packed into 9, 1 hour information-packed webinars. I will walk you through the steps you need to take to turn your website into a client-attracting machine.
You will have unlimited access to the Webinar recordings for as long as you want. You can watch them on your computer as many times as you wish after the live course ends.
A 60+ page step-by step digital guide and workbook that you can download to your computer. The guide and workbook covers all the material in the live webinars plus helpful step-by-step exercises to help you plan and write the content for your site. You will be able to use this as a structure and a reference as you develop your own client-attracting website.
List of web resources to help you develop a client-attracting website. These resources will help you plan, develop and promote your site so you can draw in as many clients as you want. They will help build on the content provided in the sessions and make it easy for you to map out and apply the principles to your own website.
Examples of successful healer and therapist websites. I provide you with several sample websites of my clients that were completed using my model. These healing and therapist websites will help guide and inspire you in developing your own website.
Unlimited Updates. I will be updating and adding value to this program on an ongoing basis. Every time I do an update you will be the first to know. At no additional cost to you, you will have access to all of the audio-recorded updates.
BONUS #1: MP3 Audio: Your Website as The Hub of Your Business Universe. This bonus MP3 audio-recording explains the importance your website plays in your overall marketing strategy. Your website is the centre of everything you do.
BONUS #2: MP3 Audio: How to Increase Your Credibility Through Client Case Studies. This bonus audio-recording shows you how to create compelling case studies that motivate potential clients to act. Very few therapists and healing professionals use this powerful technique and don’t realize why it’s so effective (and yes, there are ethical ways to do this without violating client-confidentiality).
BONUS #3: MP3 Audio: 10 Word Press Plug-ins to Enhance Your Word Press Website. For those of you with a Word Press site, this bonus audio-recorded interview with Word Press geek, CJ Gaul, will describe 10 free WordPress plug-ins that you can add to enhance your website and save you time.
BONUS #4: MP3 Audio: The Psychology of Website and Blog Design. In this bonus audio-recorded interview I speak with web designer for therapists, Nathaniel Richman. We discuss the psychology of web design and it’s importance in drawing and keeping clients at your website.

 

“Juliet’s marketing and copywriting skills have been fantastic for my business. Her advice and feedback have helped sign significantly increase the size of CounsellingBC.com’s professional directory. As a result, the site is an even better resource for BC than it already was!”

Jeff Fisher, MA,
Counsellingbc.com, Vancouver, BC

Client-Attracting Websites Webinar Course Content



Here is a summary of each of the 9 webinar sessions and the corresponding chapter in the workbook:

Times for the calls: 4-5pm PDT / 7-8pm EDT

Session #1: Monday, April 23, 2012

Client-Attracting Design and Layout Options

In this session we start by discussing the purpose of a client-attracting website and then explore the science of what is known about how people behave when visiting websites (usability research).

Whether you do your own website or have a web master doing it for you, you’ll learn effective layout and design options that keep people on your website longer, how colour impacts on your visitors, what pages and type of navigation you should use, how to make your website mobile-friendly (very important!), where to put your subscribe box and how to entice visitors to subscribe to it, and more.

Session #2: Wednesday, April 25, 2012

How to Attract Your Ideal Clients to Your Website

Before you can begin your website–especially writing the copy– you’ll need to know who you are writing to as this will determine what you say on your website. In session #2 we’ll discuss the pros and cons of having a niche, how to develop a niche and an ideal client profile. Once you become crystal clear on your target audience, writing your copy will be so much easier.

Session #3: Monday, April 30, 2012

Web Copywriting Principles That Entice Potential Clients to Contact You

You’ll discover what the science of copywriting is and why it’s important. We’ll discuss research-based copywriting principles that will help you attract your ideal clients. uniquely are and who you want to attract. You’ll also discover the basics of how to write attention-getting headlines that will help ensure your potential clients stick around your website as opposed to abandoning it upon the first few seconds of their arrival. Copy can make or break your website’s effectiveness, which means that copywriting skills are critical to your success.

Session#4: Wednesday, May 2, 2012

How to Write a Compelling Home Page

Once you understand the principles of copywriting, I’ll show you various ways that you can write your home page–the most important page entire site. If you don’t capture your website visitors interest on the homepage, they won’t read anything else. I’ll reveal my special formula that has been highly successful with my clients and some alternative models I’ve developed recently as well.

Session#5: Monday, May 7, 2012

How to Write Compelling Inside Pages

Once your compelling home page convinces potential clients that you might have something to offer, you still will have to keep their attention as they read your other website pages. I’ll reveal the pages that work best and what information you should include on them to attract your ideal counselling or healing clients.

Session#6 Wednesday, May 9, 2012

How To Rank as High as Possible in Search Engines

Discover the basics of search engine optimization (SEO) to help ensure your website ranks as high as possible. We will discuss keywords, title tags and more. I’ll also share the key points in choosing and placing keyword phrases that help your site rank as high as possible in Google.

Session #7: Wednesday, May 16, 2012

How Ongoing Quality Content Creation Can Make You Stand Out on the Web, Set you Up as an Expert and Bring More Traffic to Your Website.

In this session we’ll discuss how you can benefit from creating valuable content and adding it to your website on an ongoing basis. Whether it’s newsletters, blogs, videos or audios, content is why people come to the web. If you can build a following with strong content, you’ve got it made.

Session#8: Wednesday, May 23, 2012

Online Methods for Driving Traffic To Your Website

Once your client-attracting website is complete, your still going to need to lead people to it. While search engine optimization, listing in online directories and creating content are important, you’ll likely still need to find other ways to get visitors to come to your site. We’ll discuss how to use social media to build a reputation online and get more people to your website and more.

Session #9: Wednesday, May 30, 2012

Offline Methods for Driving Traffic To Your Website

Marketing in your local area is still a viable way to send people to your website to find out more about you, to read your content, or find out how to work with you. We’ll discuss how to implement community (offline) marketing strategies that encourage people to visit your website so that you can create an strategic offline plan to integrate with your online plan.

 

“I tell many other therapists that I feel so fortunate that I hired Juliet right when I started my practice.
Many therapists have the attitude that therapists can’t have a successful business and that it isn’t ethical to market a practice – Juliet provides methods that are both ethical and successful.

Within a few months of working with Juliet, I had all the clients that I wanted! I developed a great website that brings me regular clients. I joined a networking group and put a listing up at a therapy locator site which also brings me clients. I learned so much about websites, networking, copywriting, etc, that I sometimes have more clients than I can handle!”

Ann Schlarb, Counseling Hypnotherapist, CCHt, Longmont, Colorado

What About The Client-Attracting Websites
Copywriting Coaching Program?



After 12 years of helping counselors and healers with their websites, I know that one of the most challenging aspects of creating a client-attracting website is writing the copy. I get people emailing me pretty much every day asking for help in this area. Whether you are a good writer, an average writer or a poor writer, copywriting is a unique way of writing and therefore there is a learning curve involved.

The the Client-Attracting Websites Coaching Program,is ideal if you want hands-on help with writing the copy for your website. We’ll meet on a call with a maximum of 8 other people for 1.5 hours for 5 coaching sessions. You’ll bring your copy to the calls and I’ll give you feedback and ideas for making it smoother and more compelling. I’ll help you craft and polish your copy so that it is uniquely a reflection of you and your target audience.

In the coaching program, you’ll also receive personal guidance and advice on any other aspect of creating your website such as design and layout decisions, targeting your audience, SEO, content creation and marketing your website.

You’ll also receive the added Bonus of 1, 30 minute private phone consultation with me at the conclusion of the coaching program. I will give my final impressions of your website (or your website copy if your site is not yet up).

NOTE: In order to be eligible for the the Client-Attracting Websites Coaching Program, you must meet one of the following criteria:

1) intend to enroll/have enrolled in the Client-Attracting Websites Webinar Program starting on April 23, 2012 as described above, or

2) you have taken the Client-Attracting Websites Tele-seminar Program in the past, or

3) you have purchased the Client-Attracting Websites Home Study Program in the past

Ok…are you ready to get started?


Here is a summary of the benefits of both programs…

The Client-Attracting Websites
Webinar Program
The Client-Attracting Websites
Copywriting Coaching Program
  • 9, 1-hour classes (as described above):
Dates:
April 23, 25, 30
May 2, 7, 9, 16, 23, & 30
Times:
4:00-5:00pm PDT
7:00-8:00pm EDT
  • Step-by-Step 60+ Page Digital Workbook
  • List of Valuable Web Resources
  • Examples of Successful Therapist and Healing Websites
  • Unlimited Updates and add-ons as they are developed after the course ends
  • BONUS #1: MP3 Audio Recording: Your Website as The Hub of Your Business Universe
  • BONUS #2: MP3 Audio Recording: How to Increase Your Credibility Through Client Case Studies
  • BONUS #3: MP3 Audio Recording: 10 Word Press Plug-ins to Enhance Your Word Press website
  • BONUS #4: MP3 Audio Recording:
    The Psychology of Website and Blog Design
  • 5, 1.5-hour group coaching calls (8 people)
Dates:
May 18 & 25
June 1, 8 & 15
Times:
1:00-2:30pm PDT
4:00-5:30pm EDT
  • Guidance on establishing a viable target market
  • Personalized guidance on writing your website copy
  • Detailed feedback on your website copy as you write
  • Ask questions and get feedback on SEO, usability issues, marketing, etc.
  • The completion of an application form is required
    (due to the limited number of spots in the program)
  • BONUS: 1, 30 minute private phone consultation with me.
    You may use this consultation to get advice or feedback from me on any aspect of your website.
    (The private phone consultation can be booked at any time during the program or after the program up until July, 20, 2012.)

Client-Attracting Websites Webinar Program

Price: $347*


Client-Attracting Websites
Copywriting Coaching Program
(*see eligibility information below)

One payment of $595*
OR
2 payments of $297.50*

*If you participated in the Client-Attracting Websites Tele-seminar series in the past or have the home study program, you are eligible for the special discounted price of $97 (+ GST/HST for Canadian residents). Contact us to make your payment.

*GST/HST will be charged for Canadian residents

*In order to be eligible for the coaching program, you must meet one of the following criteria:

1) register for the April/May, 2012 classes for the Client-Attracting Websites Webinar Program or,
2) have taken the Client-Attracting Websites Tele-seminar Program in the past, or have purchased the home study version of the program in the past

*GST/HST will be charged for Canadian residents

Cress

“The content of the Client-Attracting Websites program was very beneficial. I am amazed and how much information you gave us! You explained seemingly complex information in a relaxed way, making it easy to understand..

It’s been an amazing journey writing the copy for my website–and I have even started a blog! I knew absolutely nothing about blogs or many of the types of marketing you explained to us. The information in this program was truly invaluable and exceeded my expectations… It feels like a whole new world has opened up to me. I am very excited about all the possibilities I now have for marketing my website. Thank-you Juliet, I really enjoyed it!”

Cress Spicer, Reiki & BodyTalk Practitioner & Reiki Practitioner, Vancouver, BC

I look forward to helping you create a website that authentically reflects who you are while attracting the clients you most want to serve.

To your success,

Juliet

P.S. Have questions? Please contact us if you have any questions whatsoever.

 

 

Register for the Client-Attacting Websites Webinar Program…

 

 

 

Apply for the Client-Attacting Websites Copywriting Coaching Program…

 

 

 

 

 

* Refund Policy: You may cancel your registration for The Client-Attracting Websites Webinar Program any time up until the day after the first class (April 24). Note that you will be charged a $25 admin fee for cancelling. Sorry, NO cancelations will be permitted for the The Client-Attracting Websites Copywriting Coaching Program due to the limited number of participants accepted into the program.